We tell you if your video content is working for your brand
measure the effectiveness of your video content across any screen, on any platform, for any outcome
We Focus on the Content
Long Form
We can tell you which shows are most popular amongst your audience and which of your shows makes you the most money. You can focus on investing in shows your audience like and generate revenue (making you more money)
Ads
We test versions of your ads so you can be sure you're running with content your audience will engage with and will have real world outcomes (like more money)
Influencers
We can tell you which influencers your audience engages with to either influence your influencer strategy or refine it. If you are an influencer we can tell you what products your audience like so you can go after the right brands (earning you more money)
Organic
We can help you get the most out of the algorithms by aligning your content with the right keywords and making the most of organic impressions. This will give you more views and a bigger audience (and ultimately more money)
LONG FORM
We audit your content across your video channels to let you know what content is engaging your audience, earning you the most money or, growing your brand awareness
You can then use this report to influence which content to promote through paid or which content you should focus your creative teams. We test new content ideas through paid to see if it resonates with your audience. We can tell you how your competitors are doing and track your ongoing brand health
BRAND ADS
Our A/B testing can tell you how your audience engages with content and how you can create ads that will work hardest for your brand whether your desired outcome is:
Brand Awareness
Brand Favorability
Purchase Intent
Ad Recall
Brand Consideration
ORGANIC
YouTube is the 2nd biggest search engine on the internet and by far the biggest content platform. We understand the algorithms determining what users will watch and our audits help you understand your audience
There are 2 ways to effectively influence the algorithms and we employ tactics across both to help surface your content to the users you want to watch it
INFLUENCER
We assess your influencers performance to give a more holistic view of how they’re performing against both hard and soft metrics allowing you to make informed investment decisions
HOW WE DO IT
We combine your owned data together with data we source from your social channels overlaid with 3rd party data on consumer behaviour and current trends. We look at both organic and paid performance
We then use our own proprietary algorithms to determine performance across digital platforms and screens producing actionable insights that can feed directly into your strategies.
Any Platform
We can audit your YouTube, TikTok, Instagram, Facebook, or OTT channels and tell you what videos, shows, or formats are working best for you. We can tell you which content is making you the most money or growing your audience.
Any Ratio
We'll tell you if the formats you're using are working for your content, your platforms and most importantly your audiences
Any Screen
We can tell you where your audience is engaging with your content and advise on how to derive an omniscreen strategy
Not for us
We like to focus on our strengths
We want to make it totally clear what you need to outsource from other providers, or perform in-house.